Brief: I rebranded California Science Center. CSC is a nonprofit organization that runs by Los Angeles County. It was part of the project that was covered in the graphic design class at CSULB.
Issue: The current branding of California Science Center does not contain the most important concepts for its purpose: California & Science.
Challenge: Create a corporate identity that works for wide range of people. Keeping it fun & friendly but overly immature. The brand should embody authority but should not be too assertive. The branding must be trustworthy (it is a scientific institution, after all), yet friendly enough to appeal to young adults and children which is the main demography of the visitors.
And here's my solution.