![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/acc8f1a1-0621-45b6-88f0-d8d28d0ced3f_rw_1920.jpg?h=3cf2fb93882fb28ab842f1718f79e89d)
Introduction
I had an opportunity to create a self-order kiosk running on an iPad for an ice cream chain, Somisomi franchise Inc., in 2020, in the midst of the pandemic. I was referred to this role by my ex-coworker who was the brand designer for this company a few years back.
It was a very fast-paced, fun and exciting gig and we had a lot of challenges. The timeline was very tight; we only had 2 months to design, build and test. So things had to move on fast. And guess what - we did it! We made the app and the kiosks were successfully installed in two locations in Los Angeles - Sawtelle and Koreatown.
I led the UX design from beginning to end. Here's the list of some of the things I did:
- Organized meetings
- Led brainstorm and ideation sessions
- Identified the needs of consumers, franchisees, and the corporate (and how they can be vastly different from each other)
- Communicated with stakeholders, engineers and graphic designer
- Delivered wireframes, interaction designs and prototypes
- Led UX writing
- Designed physical components and marketing materials
- Designed full customer experience
- Facilitated guerrilla testing on-site
As of July 2021 - They just passed 100K kiosk transactions!
My Role
Lead UX/UI designer
Team
Client: Somisomi Franchinse inc.
Brand designer: Haemin Lee
Software Engineers: Mark Yun, Han Dole Kim
Graphic Designer: Inhae Kim
Character illustration and animation: Delpic
Timeline
2 months
Tools
Figma
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/5fa68b7f-b656-4e28-abed-be83636e5491_rw_3840.jpg?h=79a8dcec5c805bd248415a34ce400a97)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/ac6e10d2-6654-47e3-b8f0-27a7208699ed_rw_3840.jpg?h=f85893552ea4737e32208b6e94debef5)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/77f1adba-2a73-47cd-a705-a69d337152fd_rw_3840.jpg?h=cf41a967378d2d473fa317205551f2b0)
IDEATION
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/e4c27da9-70f3-4b2c-8413-9d1daa1d3cc8_rw_3840.jpg?h=5eb7036e0b0d61d1733e211fbe0a1d19)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/b6327d00-85f7-4ac9-9107-587fc8b038b4_rw_3840.jpg?h=2b598e55a2da5383abe5bb28d7f7ab18)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/a1bdf628-cf91-49ad-9dd8-9411ffcb0238_rw_1920.jpg?h=8f7b1c6d6d0359d15bffab015d4bc8a8)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/be84a99c-33b7-4093-8bb5-d0e088199aa1_rw_3840.jpg?h=26b42de821177ff95de7458dcb8afcc7)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/ab644c45-c2f8-435a-a2f7-c2ab8302cb14_rw_3840.jpg?h=f533898d296d1cd4b65d562bd00468f8)
NOTES AND THOUGHTS
FLOWCHART
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/e09ee1f2-55ff-443e-ba85-166ee34abe4c_rw_1200.png?h=7a40c0ccdb7be330bbc8d48287d027db)
WIREFRAMES
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/03e97a41-26f8-460f-8a64-43a5aaea5006_rw_1920.png?h=733989c6dad062309841e3688cff92d1)
HIGH-FIDELITY MOCKUP
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/0b85f373-5ae4-44ed-9376-26acdb71435c_rw_1920.png?h=144d111ada0d9d59100cf95cd6985c5f)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/ed237bb0-0b10-4dc5-b412-53af59d50b56_rw_1920.png?h=9766806809628493ccc8dfd5f1261cfa)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/246a53a7-f892-4817-a32e-e37ea133ccc4_rw_1920.png?h=e837a054b53127d07c3e446dd1d83b05)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/47e42d56-3607-4608-b504-12ed5e9c0ed9_rw_1920.png?h=e415e39c7faa723d9f1a563c1f793d8c)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/4a040387-c535-4e89-970a-2ab57b0baa84_rw_600.gif?h=f3aa94fe09c6e455413e3890ef1c82e6)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/d75d5787-32e1-467e-b524-d47f5746580c_rw_1920.jpg?h=73a71854cb857c38863831ced4db98c0)
ADMIN CONSOLE - FOR FRANCHISEE
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/5847cf7d-3195-400e-ab48-8af407ebc9a9_rw_1920.png?h=e88e5937fdc103688f5f4b3f12103dec)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/f740f302-aea3-44ff-ba12-f1e987b7eea3_rw_1920.png?h=a0599d7a38b8a21b0a118702ec41d5e4)
KIOSK DESIGN
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/cb689089-109d-43bc-83da-87a7eb6a9d2a_rw_3840.jpg?h=7411e54eaeca45c86f5ad19ab4c745e3)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/714ac19c-dcbe-4089-ac78-017482c07c14_rw_3840.jpg?h=3a6ae8b4c0d38a86cf6c2aa822317d10)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/f671f088-3237-4e18-b376-946df6667793_rw_3840.jpg?h=2f43a3699270e8506d8584e82ecdfa4c)
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/ab7bff83-9848-453c-b461-ed42c0d232d0_rw_3840.jpg?h=1ea2129bd58b961e6318c7c3f940fc3e)
THE EXPERIENCE
![](https://cdn.myportfolio.com/dc508512f313acbaacb086de6dc2b11d/381cfb6e-c6f1-4d29-b6d2-2151323cb24c_rw_3840.jpg?h=f5a5ec83e08c1ed031b5005cc3448ded)